A well-known Northland car dealer
has driven its way into Platte City.
Thoroughbred Ford officially took
over All-Pro Ford, formerly Deron Cherry's All
Pro Ford, 1600 Prairie View Rd., at 7 a.m. on
According to Dave Rittman, Thoroughbred
Ford manager of operations at the Barry Road and
Platte City locations,Thoroughbred originally
started in the inner city of Kansas City, which
taught the staff to be a first class facility.
Our store started in the
inner city of Kansas City at Independence and
Paseo. Most people dont think of the inner
city as a good business location, said Rittman.
For us it was a good location. It has taught
us to deal with people in every kind of situation
and know we can do something to meet everybodys
needs. Were a one-stop shop.
Thoroughbred, which moved to Barry
Road in 1998, was the winner of its first Presidents
Award by Ford Motor Company in 1999.
Weve been the Presidents
Awards Winner for several years. Its presented
to the top three percent of all Ford stores nationally,
Its a dealership that prides
itself on being a family operation.
Were local Platte
County folks, most of our employees live in Platte
County, our general manager lives in Platte County,
and a number of people live in the community,
stated Rittman. This will be the first time
since Bob Booth left that local people have operated
this facility. Were local people really
looking to make a difference and were really
looking forward to it.
For Rittman and his staff, that
means operating the store as if they were the
The way we look at it is,
ladies and gentlemen taking care of ladies and
Rittman continued, We want
to bring a first class facility to Platte City.
Not only customer friendly, but also a casual
environment facility that at the same time has
all the technological advantages only available
at larger stores, like Barry Road.
In order to ensure that first
class facility in Platte City, Rittman said one
of the first steps has been to increase the stores
Over the weekend, Thoroughbred
Ford brought in an additional 150 new and used
vehicles, to bring the total stock quantity to
Our goal is to have a very
strong selection of vehicles of all types. If
we dont have it, nine miles down the road
we have access to an inventory of 1,100 vehicles
at our Barry Road location.
As their fleet increases, so is
their staff, according to Rittman. The new location
will feature 50 staff members to assist customers,
while the previous business employed 15 individuals.
Rittman said Thoroughbred has
also decided to expand its service operations.
Were considering enhancing
our facility aesthetically, as well as operationally,
Hours for sales will now be from:
8:30 a.m.-8 p.m., Monday-Thursday, and 8:30 a.m.-6
p.m., Friday-Saturday. The new service hours will
be: 7 a.m.-6:30 p.m., Monday-Friday, and 7 a.m.-6:30
p.m., Saturday. The store will be closed on Sundays.
Rittman said the decision to expand
the service and sales hours was made to better
service customers. The service department will
be opened to the public in two weeks.
The service hours were extended
so the customers can drop vehicles off before
work and then we will offer our customers a service
shuttle to take them to work in the area,
Rittman also said that special
arrangements can be made to pick-up their vehicle
later, if they make the store aware in advance.
If the customer doesnt prefer
the shuttle, Thoroughbred-Platte City will offer
a rental car service.
In regard to improving the facility
aesthetically, Rittman said a possible expansion
may be on the horizon for the Platte City location.
For the past 30 days weve
been consulting design architects to see how to
make the facility more appealing to customers.
Once those plans are complete, we'll have to take
our ideas and present them to the city for their
approval. Our goal is to create a more customer
friendly environment, said Rittman.
The transition from All-Pro Ford
to Thoroughbred came about after the former owners
elected to pursue other enterprises, stated Rittman.
We felt this was a unique
opportunity to expand our customer service in
the Northland, stated Rittman. And
its the individualized attention to our
customers thats going to make this store